Introducing Justa CRM
Powered by RentScale. Perfected by CLOZR.
Your success shouldn't increase your CRM bill.
The next generation of property management sales demands more than a pipeline bolted onto accounting software.
Introducing Justa CRM. A sales-first platform built specifically for property management companies that want to grow.
Discover new prospects. Know more before you call. Deliver personalized experiences. Build a stronger sales team. And win more customers.
Most property management software was built to manage properties, collect rent, and handle accounting.
That's important. But it's not the same thing as growing your business.
Sales requires a different kind of technology. Technology that helps you find opportunities, understand prospects, build relationships, follow up consistently, and turn conversations into customers.
We built a CRM with one job: Help you win customers.
And we built it around the way property management sales actually works.
Screenshot
Sales pipeline
marketing-sales-pipeline.png
What if your CRM didn't just organize the opportunities coming into your business?
What if it helped create them?
Justa CRM includes outbound prospecting tools designed specifically for property management growth.
Find property owners who are advertising their rentals themselves. Discover opportunities, enrich prospect information, and move promising leads into your sales pipeline.
Screenshot
FRBO Factory
marketing-frbo-factory.png
Find properties that have been sitting on the sales market for 60 days or more. Identify opportunities to introduce a rental Plan B and start conversations with owners and agents.
Screenshot
Stale Listings Lab
marketing-stale-listings.png
Stop waiting for the next lead. Start creating your next opportunity.
These tools are just the beginning
Everything in Justa CRM is designed to help your team find more business, work more effectively, and convert more opportunities into customers.
The right information, the training, and a faster way to act.
Justa keeps your sales playbook on the lead your people are working. They can use what the company already knows, then call, write, or set the follow-up from that same place, while the opportunity is still in front of them.
Screenshot
Sales performance
marketing-sales-performance.png
Know more before the conversation starts.
Access property history, ownership details, rental estimates, and prospect activity so your salespeople can walk into conversations better prepared.
Screenshot
Sales intelligence
marketing-sales-intelligence.png
Make every prospect feel like your most important prospect.
Create personalized videos, automate follow-ups, and deliver property-specific communication that helps you stand out.
Screenshot
Sales experience
marketing-sales-experience.png
Find customers who haven't found you yet.
Discover FRBOs and stale listings, enrich contact information, and turn new opportunities into an actionable sales pipeline.
Screenshot
Sales opportunity
marketing-sales-opportunity.png
Your website is generating activity every day.
But how much of that activity is helping your salespeople win business?
Justa CRM connects with your website to capture inquiries, support live chat, and provide visibility into identified prospects' website activity.
See which pages they're visiting. Understand what they're interested in. Follow up with better information.
Your website shouldn't be disconnected from your sales process.
It should be helping you move prospects closer to becoming customers.
Screenshot
Website activity
marketing-website-tracking.png
Imagine giving your salespeople access to your company's knowledge, proven sales playbooks, property intelligence, and powerful AI assistance—all in the same place they manage their prospects.
That's the idea behind Justa CRM.
With tools like AI Director, your team can prepare for conversations, develop better outreach, work through objections, and get help taking the next step.
We're not trying to replace great salespeople. We're giving them an advantage.
Screenshot
AI Director
marketing-ai-director.png
The last thing you need is another piece of software that doesn't talk to anything else.
Justa CRM is being built to connect your sales process with the tools your business already uses.
Bring website inquiries, prospect activity, property intelligence, communication, and sales automation into a more connected workflow.
Choose from supported AI models, build automations, connect integrations, and keep control of your business data.
Technology will keep changing. Your CRM should be built to change with it.
Screenshot
Connected workflow
marketing-integrations.png
A great CRM should give your salespeople the tools to succeed. But software alone doesn't teach someone how to sell.
That's why Justa CRM brings together purpose-built sales technology, outbound prospecting tools, practical training, a mastermind, and a community of property management growth professionals.
Better tools. Better salespeople. Better results.
Justa CRM didn't start with a software company asking what features it could add to a CRM.
It started with people who have spent years helping property management companies win new business.
Through RentScale, we've worked with property management owners and salespeople on the strategies, systems, and accountability required to grow.
Through CLOZR, we've put those ideas into practice through real prospect conversations, follow-up, and sales execution.
We've seen what works.
We've seen where salespeople get stuck.
And we've seen what happens when the right people have the right tools.
Justa CRM brings that experience together in one platform.
Powered by RentScale. Perfected by CLOZR.
You Shouldn't Be Penalized for Growth.
You invest in marketing. You hire great people. You improve your sales process. You win more customers.
And then your CRM bill goes up because you succeeded?
We don't think that makes sense.
Justa CRM starts with a free option, with powerful paid capabilities available as your business needs them.
But we're taking a different approach to pricing.
No per-door CRM pricing.
Whether you're managing 100 doors or 1,000, adding more properties shouldn't automatically make your CRM subscription more expensive.
Grow your portfolio. Grow your team. Grow your business.
Your CRM should help make that possible—not penalize you for doing it.
Property management sales is changing.
The companies that grow tomorrow will be the ones that find opportunities sooner, understand prospects better, deliver stronger experiences, and give their salespeople the tools to perform at a higher level.
We built Justa CRM for that future.
And we're just getting started.
Be among the first to see what's coming.